Target Audience (audience profile)

The Pearl & Dean Film website shows a profile of the audience for every film that the company show. As an example the profile of the Horror film Paranormal Activity; this film has a near enough 50/50 gender split showing that there was equal interest taken by both men and women. As the film was rated a 15 by the BBFC  the age range of this films audience starts at 15 years old. the majority of the audience (55%) falls under the 15-34 age range. As for classes the specification is slightly confusing so here is the categories simplified.
A's = bankers, lawyers, directors, and other high powered jobs
B's = teachers, nurses, managers, graphic designers etc
C's = skilled jobs, office workers, plumbers, electricians
D's = non-skilled jobs
This class split shows that the majority of the audience is in class group C1, which is skilled jobs and office workers.

With regards to our film we have decided to use the profile of two films with similar settings and with what we think have similar target audiences; About a Boy and Harry Brown. About a boy because of the city setting and intended age range. And Harry Brown because of the themes and setting; eg. the block of flats and inner city setting, also the themes of gun crime and violence.

This film, rated 12a by the BBFC is not a thriller, but was chosen because the setting and the intended age range is similar to what we want for our film. This film has a 40/60 male to female audience split, meaning that the film was more appealing to women than it was to men. The majority of the viewers for this film were aged over 45 (38%) and there is an even spread over the ages 15-44. As for the classes that viewed the film in the cinema the majority is in the Upper Classes - the A/B section. Meaning that the majority of the audience for this film were in higher paid jobs.

Harry Brown - an action thriller based in the UK. I chose to analyse this because of its similar storyline and similar themes that it includes. This film was rated 18 by the BBFC meaning that it was aimed at a young adult audience. The majority of the audience is in the 15-24 age bracket (32%) and there is a 63/37 percentage split in the gender of the audience 63% male and 37% female. The class split shows that the vast majority of the audience are in the lower classes with 58% in the c1 class group.